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Top 100 Clubhouse - Golf Podcast
'Top 100 Clubhouse' is the ultimate destination for golf course enthusiasts!
Join us as we delve deep into the minds of fascinating individuals from every corner of the golfing world. From players to course designers, caddies to golf historians, we'll leave no stone unturned in our quest to share unique insights and experiences with the Top 100 Community.
Together we'll explore stunning courses and breathtaking landscapes, enjoying the unforgettable stories that bring the game of golf to life.
Visit our website at www.top100golfcourses.com
Top 100 Clubhouse - Golf Podcast
Episode 101: A Year In Review
In this episode of Top 100 Clubhouse, James and Jasper are back at Hadley Wood again to give Top 100 Clubhouse listeners a behind the scenes look at Top 100 Golf Courses, reflect on 2025, and talk about what's coming up for 2026.
Back by popular demand, the map has returned! Catered specifically to the needs of the travelling golfer, you can now find the best courses nearby during that long business trip or week away.
Plus, there's a behind the scenes look at how Top 100 operates, changes to leaderboards, and James' disastrous time with footwear.
The Top 100 Golf Courses team wants to thank all who listened, commented and got involved throughout 2025. Our New Years' Resolution? Same as always:
Play fast. Lunch slow.
Top 100 Golf Courses Website 🛜:
https://www.top100golfcourses.com/
Top 100 Golf Courses Official Merch 🧢:
https://shop.top100golfcourses.com/
Lockhart Travel Club ✈️:
https://www.lockharttravelclub.com/membership/
Instagram - https://www.instagram.com/officialtop100/
Facebook - https://www.facebook.com/thetop100golfcourses/
Chapters:
00:00 - Intro
02:03 - Changes to the Top 100 Golf Courses Website
05:40 - How AI Will Impact Top 100 Golf Courses
09:36 - Return of Leaderboards
13:05 - The Map is Back!
15:11 - Changes to the Review System
19:07 - Behind the Scenes of Top 100 Golf Courses
26:28 - Best Golf Shoes For Links Golf?
30:20 - Social Media and Upcoming Content in 2026
35:50 - Closing Thoughts
#top100golfcourses #golf #golfpodcast
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I mean the game is an amateur game
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I mean the professional side of it you know
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there are idols and heroes and fun to watch them play
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but I mean if it weren't for amateur golf
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there would be no golf
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you have to remember when you play a golf course
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and you're out there for four hours or whatever
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you're only hitting the ball for what
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15 minutes of that
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so there's a lot of time to look around
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hello
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and welcome to another episode of Top 100 Clubhouse
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Podcast uh yeah
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that's two weeks in a row
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you're gonna have to put up with myself and Jasper
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how you doing Jasper yeah
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doing well yeah
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I just got uh another well bit liquid down us
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we're well lubricated ready to go for for round 2 yep
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yeah again
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we're back at Hadley Wood Golf Club
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and it's pissing itself down outside
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cause it's winter in England and
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but we've decided to have a wee sit down and discuss
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what the website
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and what we've been through for the last year
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and what we've got planned for the next year
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and just to kind of give you guys an understanding
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of everything that's gone on
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and we won't cover the rankings as much
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even though there's been a lot of work gone into it
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because we covered it in last week's pod
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and so
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if you're wanting to learn more about how our ranking
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system works or how
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you can get involved
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check out the pods that we recorded last week and
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but yeah Jasper
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it's been quite the year yeah
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it's a it's gone quickly
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I think I look back on it now and yeah
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it's gone really really quick
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it's coming up almost two full years
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I it was 2024
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I think I started working with
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you're kidding yeah
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top 100 so it's two years nearly yeah
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it'll be two years in April
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so it was the I think it was the week of the Masters
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or the week before the Masters
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uh that I started working with Top 100 uh
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and again that was just to try and get things like uh
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content like writing on the website
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and course reviews and things
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and then
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it's kind of morphed into a bigger and bigger role
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so yeah it's been
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it's been good and it's coming up two years
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I'm really enjoying it um
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this last year's I think
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it took
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probably the better part of six to eight months
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to try and get like
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our feet under the table this last year
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I think we've done
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we've made some huge strides
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so with regards to rankings
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we've got a lot of new panelists
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we've set up better systems in place
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um
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that that's come on leaps and bounds
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the website has had a major refresh and overhaul
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well should we start on the website
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sure
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because the website has had a load of additions as well
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as a complete refresh
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and we kept the new branding that we came
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that was brought in four or five years ago and
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but just made the system
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work a wee bit better behind the scenes
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and also tidied up the website
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so that it was much easier
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user friendly yeah
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so that that's been really really good um
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I think the the feedback that we've had is that it's
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it's very much improved um
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the interesting thing that's happened is last year
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and again
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this is a lot of this is kind of new to me but uh
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having to to learn about it
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is just the advent of AI and how that's
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with search results how that's affecting things uh
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but the website itself is well positioned to
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continue to to do well with regards to that
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and we haven't actually seen a
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a dip in organic search traffic
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it's actually gone gone up so whatever we're doing uh
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with with a lot of help on the back side of things uh
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seems to be working and we'll continue to do that
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how does AI affect something like that
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I think it was more just with regards to search results
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so I think historically top 100 is always kind of
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done really well with organic search results
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particularly on Google um
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historically
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I think it was the setup of the website that we think
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kind of lent itself towards it
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Google liked things that were neat
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tidy
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and straight lines and kind of had a structure to them
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which worked really well on top 100
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with regards to the the structure of the rankings
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it's
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it's a format that I think Google in in perhaps the
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the earlier iterations of the search features
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uh could understand really well
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and then present to people that were making queries
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where now this is the interesting thing
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and this will be an interesting thing to
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to to monitor is uh
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effectively
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like a lot of the data that's used by these AI um
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programs is it's effectively
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a download of the information that was on the website
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or are are on the internet um
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our website included
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and then that seems to be kind of collated
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and then the answers are spat back out
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but what's interesting is that
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sometimes when you use AI
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or AI search features
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it it'll give you the
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the general consensus of what it thinks
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the conclusion is
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based on all the data that's found on the internet
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at a point in time
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whether or not that is factual or not
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so at we're early doors
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it's obviously a very powerful tool
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but the website itself seems to have uh
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gone from strength to strength
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so yeah
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very much so do you wanna know an interesting AI fact
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yeah let's do it OK
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so if you type into any of your AI providers
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I don't know which one you use
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I'm not but try try
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any of them and ask them to give you a random number
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between 1 and 25 every single one of them
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your first answer will be 17 okay
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well I'm gonna I'm gonna try that when I get home yeah
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yeah everyone try it when just try it I've tried it
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maybe my friend just did it as a
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did it to me and by chance mine gave me seventeen
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but uh
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he did tell me it's a thing weird thing that AI does
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yeah 17 is the random number between 1 and 25
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it it's an immensely powerful tool um
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and something that obviously everyone that's
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is trying to leverage but it's uh yeah
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like any new thing it's it's extremely powerful
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but it'll be interesting to see how it affects things
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moving forward while we're on this uh subject actually
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this is quite a cool debate right um
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I've had this debate with a number of people
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how is your role at top 100 or your job at top 100
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going to stay relevant in an AI world
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I've had been asked that a number of times
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and my answer has always been
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it's very hard for AI
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to determine whether a golf course is good or not
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I love to hear what other people think about that
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because it's an interesting conversation
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but how would a golf course rate
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the 12th hole at Hadley Wood
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or the
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it's almost impossible for them to be able to view
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things that visually well
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I think I think that's the thing
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whenever you get into something subjective
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whether that's you know
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when you think about the arts so if you were to ask AI
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you know what what painter is is better um
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is it like a cubist
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modernist style or is it a Renaissance or
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but how does it make that decision
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why does it make that decision
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does the decision it make
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does that mean that it's right or is it just different
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um
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and and you know when you think about it that way
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and you think about golf as well
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you know that's a classic thing
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you think about
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even the top kind of two golf courses in the world
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what's better Pine Valley or Cypress Point
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well how do you decide between the two
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AI would probably go around
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and read
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all the things that people look for in a golf course
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and might look for water might go yeah
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Cyprus because of its surroundings by the sea
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and its sandy dunes
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yeah and but doesn't mean it's right well
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and that
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and that's the interesting thing so I think there is a
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I think there's an element of that
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and I think that's the other thing that
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that we we don't want to
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to lose at top 100 is that
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we've always said that rankings
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were a product of great debate
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and they are and they stimulate that
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and when you look at like any of the rankings releases
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we do like inherently
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they do so much better than any of the other content
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that we put out now
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that might be a reflection of
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you know how good or bad you and I look on camera
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most of the time but
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or or what we're actually talking about
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but the the fact is that that
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that internal dialogue
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and the ability to have that conversation
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an intellectual conversation
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based on human emotion and experience
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uh that's something that I think we're
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we're well away from when it comes to AI um
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and and maybe those things will become more and more
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important um
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the things that can't just be deduced or boiled down to
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like ones and zeros
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may maybe those things will
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will be what matters more and more moving forward
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hopefully so um
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but yeah it's an interesting thing um
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but from a business point of view
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I think Top 100 is doing well in
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in weathering that storm and positioning itself to
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to be in a good place moving forward
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there's been a lot of work done um
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on the back end of things to
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to make sure that we're
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we're staying up at least current
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if not trying to be one step ahead
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whether that always works or not
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because
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you never really know what's coming down the pipeline
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no it's a complete nother mystery
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um
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the
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yeah there is a very cool essence within top 100
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that it isn't
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AI there's other places that you can look at
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rankings or ratings for golf courses that are very
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obviously written by a collation of stuff
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and there still is the odd joke and quip that an AI
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wouldn't make in the writing at top 100
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or um
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but that's uh that means it's human
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and that's quite a cool thing to be able to protect
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yeah and I think we're working hard on that um
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the the the other thing that is very human and human
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you know experience LED if you will is uh
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the ability to we've just brought back leaderboards
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so leaderboards in and of themselves
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there's very few people that will ever be like
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you know they've played all hundred courses in England
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or the world or GBI or ocean or whatever it might be
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um
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but what's really cool is that if you create a profile
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and then you update your played list um
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it shows you how many courses you've played
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on each of the rankings we have
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and that's one thing that we did
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for the first time this year
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as we started to bring out architect rankings
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or Parkland rankings
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or heathland rankings or links rankings
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so now we've got different formats of rankings
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based on different criteria
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and you can see how you've done
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so for example like the top 10 Harry Cole golf courses
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so how many of those have you played
285
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and I think what that's kind of cool
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for for me about um when I first moved to the UK
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I stumbled across the Addington absolutely loved it
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this is before Ryan did any of the work there
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thought it was absolutely brilliant um
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little did I know what was coming yeah
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and and how good it was gonna actually get
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but that
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basically
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pushed me down this line of wanting to go and see
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all of the JF
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Abercrombie courses that I could possibly see
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that morphed into oh
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JF
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Abercrombie worked with Herbert Faller and Tom Simpson
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and Kroom and it was like
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that
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kind of pursuit of finding all of their golf courses
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to play and
304
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and leaning into that a little bit now
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if you if you create a profile update your playlist
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you can kind of see what you've done in those areas
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and what you'll probably find is that
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when you look at it through those different filters
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uh there'll be different golf courses we say I really
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really enjoyed playing those courses
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and there's gonna be a couple more in there
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that maybe would
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kind of spring to mind to say well
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actually I'm gonna go play those next
315
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as opposed to necessarily just ticking one off
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a ranking well
317
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that's it you might have
318
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been looking at a list of Simpson courses
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or of Abercrombie or cult courses
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and you look at the cult list and you're like
321
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oh shit I actually really enjoyed almost all that list
322
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but the Simpson list I didn't enjoy that much exactly
323
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um not say
324
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obviously that would be a redundant
325
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and we wouldn't want those people near us
326
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but then hahaha
327
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but but you know what I mean yeah
328
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exactly and that's
329
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that's kind of that was
330
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I wouldn't say it was an accident uh
331
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the developers that we were working with um
332
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they kind of they misunderstood
333
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I think what we were asking for
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and then they built us that functionality
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and it turned out to be like
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I do a really cool thing so uh
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that's one of the big things that just come online
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in the last month or so
339
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was the ability to update your playlist
340
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and then to see how you've done all the rankings
341
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and then you can see which courses
342
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you still need to finish so that's quite exciting
343
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we'll do a little bit of content on that coming out
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but uh yeah
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the best thing you can do is basically
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head to the website create a profile
347
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update your courses played list and uh
348
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that element of things will also receive
349
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more development moving forward into the next year
350
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so the amount of work uh
351
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it sounds easy oh
352
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I mean these guys are far more clever than I could
353
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it's unbelievable what these guys do you
354
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you look at what they do and how they do it
355
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and it's beyond me
356
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but they've they've done some cracking work
357
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the website's really come on leaps and bounds
358
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the biggest
359
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requested thing in the history of the website
360
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has returned
361
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the map the map
362
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the map is back the map is back so and
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and this is just the first step
364
00:13:43,366 --> 00:13:47,733
so obviously we need I think what we found is
365
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with analytics
366
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was that most individuals that use our website
367
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they're not necessarily looking for like the
368
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the bucket list tickers
369
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but if you're traveling to a certain area
370
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you wanna know
371
00:14:02,100 --> 00:14:04,166
what is the best golf course that I can play
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that's closest to Austin Texas for example
373
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I'm going over I've got business meetings in Austin
374
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I'm gonna be there for a week
375
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I've got a free two days
376
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what are the courses locally that I should get on
377
00:14:16,300 --> 00:14:21,033
and I think that's kind of been the
378
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all the work that we've done at top 100
379
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whether that's internally
380
00:14:25,200 --> 00:14:27,666
externally content that we put out
381
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is that we want to cater to the travelling golfer
382
00:14:30,133 --> 00:14:32,933
so individuals who are planning trips now
383
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that might be a day trip from your house
384
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it might be a once in a lifetime bucket list excursion
385
00:14:38,133 --> 00:14:38,966
where you're you know
386
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gonna blow the child's inheritance to go and play
387
00:14:43,300 --> 00:14:43,666
you know
388
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some of these great courses around the world uh
389
00:14:46,500 --> 00:14:46,866
you know
390
00:14:46,866 --> 00:14:50,400
from a weekend trip away to a bucket list experience
391
00:14:50,900 --> 00:14:52,400
how can we
392
00:14:53,333 --> 00:14:57,866
help a travelling golfer plan their holiday better
393
00:14:57,966 --> 00:15:00,566
and looking forward to next year
394
00:15:00,566 --> 00:15:03,566
uh we're gonna have a trip planner um
395
00:15:03,566 --> 00:15:04,300
that will it's
396
00:15:04,300 --> 00:15:06,900
it's being beta tested at the minute and being built
397
00:15:07,333 --> 00:15:10,666
we are hoping to have it ready for New Year's
398
00:15:10,900 --> 00:15:12,666
I don't know if we'll make that deadline
399
00:15:12,666 --> 00:15:16,466
it's gonna be close but early Q1 2026
400
00:15:16,766 --> 00:15:18,933
there will be the ability to do trip planning
401
00:15:18,933 --> 00:15:21,366
so and how that interacts with like
402
00:15:21,366 --> 00:15:22,500
courses that you want to play
403
00:15:22,500 --> 00:15:24,066
as opposed to courses you've already played
404
00:15:24,066 --> 00:15:25,766
and the suggestions that it makes
405
00:15:25,900 --> 00:15:28,333
where to stay where to play how to get there uh
406
00:15:28,333 --> 00:15:29,500
that's all very exciting
407
00:15:29,500 --> 00:15:33,666
so that's the next iteration of Top 100 moving forward
408
00:15:33,666 --> 00:15:37,300
is how do we cater better to traveling golfers
409
00:15:38,333 --> 00:15:40,300
this episode is brought to you by the Lockhart
410
00:15:40,300 --> 00:15:43,800
Travel Club we believe golf is more than a game
411
00:15:43,900 --> 00:15:45,866
it's a journey a journey
412
00:15:45,866 --> 00:15:48,966
we've made across 34 of the world's top 100 courses
413
00:15:48,966 --> 00:15:51,966
last year and now is your turn
414
00:15:52,533 --> 00:15:53,533
we create
415
00:15:53,533 --> 00:15:56,333
bespoke travel experiences for passionate golfers
416
00:15:56,333 --> 00:15:58,166
who expect nothing but the best
417
00:15:58,166 --> 00:15:59,366
membership is limited
418
00:15:59,366 --> 00:16:02,566
so join us at Locker Travel club.com
419
00:16:04,400 --> 00:16:07,933
and we've also done a bit of work on the review system
420
00:16:07,933 --> 00:16:10,200
so the review system has been altered
421
00:16:10,200 --> 00:16:12,866
to make it much easier for people to be able to
422
00:16:13,366 --> 00:16:14,066
leave a review
423
00:16:14,066 --> 00:16:17,233
and not feel intimidated by just a text box
424
00:16:17,800 --> 00:16:20,800
and we will be developing that over the next
425
00:16:20,866 --> 00:16:22,600
a wee while to
426
00:16:23,300 --> 00:16:24,800
be able to engage better
427
00:16:24,800 --> 00:16:27,033
and get what we think is the appropriate
428
00:16:28,066 --> 00:16:29,400
uh responses
429
00:16:29,500 --> 00:16:30,466
yeah um
430
00:16:30,466 --> 00:16:32,500
and also to offer an easy
431
00:16:32,500 --> 00:16:34,000
route for people to be able to review
432
00:16:34,000 --> 00:16:36,800
it's so important to our website
433
00:16:36,800 --> 00:16:38,400
the review system well
434
00:16:38,400 --> 00:16:41,133
and I think that's the thing so unfiltered um
435
00:16:41,133 --> 00:16:44,766
and like uncensored reviews basically
436
00:16:45,000 --> 00:16:47,166
so a lot of times like you might have thought
437
00:16:47,166 --> 00:16:48,533
I wanna go to this golf course
438
00:16:48,533 --> 00:16:49,533
or you see it on a nice
439
00:16:49,533 --> 00:16:52,600
shiny brochure in the travel agent shop or website
440
00:16:52,600 --> 00:16:54,766
or whatever it is and then you
441
00:16:54,766 --> 00:16:55,700
you go and actually
442
00:16:55,700 --> 00:16:58,500
you come to our website and you read the reviews
443
00:16:58,500 --> 00:17:03,400
and you get the the truth basically so um
444
00:17:03,866 --> 00:17:05,566
what I would say now at the moment
445
00:17:05,566 --> 00:17:08,566
is that we've got the functionality that we want
446
00:17:09,100 --> 00:17:11,600
the ability to to leave a quick review
447
00:17:11,600 --> 00:17:12,800
that's fairly comprehensive
448
00:17:12,800 --> 00:17:15,800
without being too intimidating
449
00:17:16,333 --> 00:17:17,400
but as you mentioned like
450
00:17:17,400 --> 00:17:20,700
that's gonna go through a little bit of refinement
451
00:17:21,500 --> 00:17:22,300
so that we can get it
452
00:17:22,300 --> 00:17:25,633
so I think to get to get it where we want
453
00:17:25,666 --> 00:17:27,033
so at the minute we've
454
00:17:28,566 --> 00:17:32,800
we've got it live reviews can be submitted um
455
00:17:32,800 --> 00:17:35,266
the ability to upload photos is back etcetera
456
00:17:35,266 --> 00:17:38,333
etcetera so that's quite exciting for us um
457
00:17:38,333 --> 00:17:39,666
but yeah uh
458
00:17:39,666 --> 00:17:41,033
I think as soon as possible
459
00:17:41,133 --> 00:17:43,500
over the next couple of weeks or months
460
00:17:43,800 --> 00:17:45,933
I will see that kind of evolve into the
461
00:17:45,933 --> 00:17:47,633
the finished product that we want
462
00:17:47,766 --> 00:17:52,333
but we we turned it live and uh yeah
463
00:17:52,333 --> 00:17:54,700
we'll refine it and and make it better
464
00:17:54,766 --> 00:17:57,166
so the other cool thing that was with that as well
465
00:17:57,166 --> 00:17:57,866
is something
466
00:17:57,866 --> 00:18:00,033
that we've been toying with for quite a while
467
00:18:00,166 --> 00:18:02,266
is that you can leave anonymous
468
00:18:02,666 --> 00:18:05,566
negative feedback or positive feedback
469
00:18:05,566 --> 00:18:07,333
however you want to do it um
470
00:18:07,333 --> 00:18:09,100
that we can then share with the golf clubs
471
00:18:09,366 --> 00:18:13,866
so golf clubs are able to partner with us
472
00:18:13,900 --> 00:18:16,066
we can work or collaborate with them
473
00:18:16,400 --> 00:18:19,066
the one thing that we're always very adamant about
474
00:18:19,066 --> 00:18:22,066
and saying is that the rankings are not for sale yeah
475
00:18:22,066 --> 00:18:23,700
hundred percent so
476
00:18:23,700 --> 00:18:25,400
you know if a golf club is like
477
00:18:25,400 --> 00:18:28,766
thinking that somehow if they work with us or
478
00:18:28,766 --> 00:18:32,900
or spend with us or that it'll influence the rankings
479
00:18:32,900 --> 00:18:33,700
um
480
00:18:34,066 --> 00:18:37,466
like hopefully they won't be disappointed but you know
481
00:18:37,466 --> 00:18:39,100
we don't have any control over that
482
00:18:39,100 --> 00:18:41,400
and it's two very different sides of the business
483
00:18:41,800 --> 00:18:43,000
there's the editorial side
484
00:18:43,000 --> 00:18:46,100
the ranking side and then there's the commercial side
485
00:18:46,100 --> 00:18:47,466
and they are kept separately
486
00:18:47,466 --> 00:18:49,100
even internally uh
487
00:18:49,100 --> 00:18:52,566
with two very distinct heads of each sides of those
488
00:18:52,566 --> 00:18:53,766
of those businesses with
489
00:18:53,766 --> 00:18:56,000
with completely different work um
490
00:18:56,366 --> 00:19:02,133
workforce behind them so it's interesting that you know
491
00:19:02,133 --> 00:19:03,866
so so what does top 100 sell
492
00:19:03,866 --> 00:19:06,133
well we get an enormous amount of visitors
493
00:19:06,133 --> 00:19:09,066
and we have a lot of authority when it comes to voice
494
00:19:09,066 --> 00:19:12,300
and and presence on social media and online
495
00:19:12,600 --> 00:19:15,166
and with the amount of traffic that we get
496
00:19:15,166 --> 00:19:17,200
and eyeballs and attention um
497
00:19:17,200 --> 00:19:19,866
if you want your golf club to be front and center
498
00:19:20,733 --> 00:19:24,566
yeah the that real estate is is available
499
00:19:24,666 --> 00:19:26,200
it's crazy when you go
500
00:19:26,200 --> 00:19:28,166
from being non featured course to like
501
00:19:28,166 --> 00:19:29,866
going to be a featured course
502
00:19:30,366 --> 00:19:33,700
unbelievable the amount of traffic you can get well
503
00:19:33,700 --> 00:19:36,633
everybody lands on the on the homepage
504
00:19:36,733 --> 00:19:39,166
and if you've got kind of the prime real estate
505
00:19:39,166 --> 00:19:40,366
when you land on that homepage
506
00:19:40,366 --> 00:19:41,333
you'll get a lot of views
507
00:19:41,333 --> 00:19:44,133
and then good photography or good copy
508
00:19:44,133 --> 00:19:46,166
then obviously the links come uh
509
00:19:46,166 --> 00:19:47,100
the clicks come
510
00:19:47,133 --> 00:19:48,666
and obviously click through to your website
511
00:19:48,666 --> 00:19:51,800
so that's one thing that we've made with regards
512
00:19:51,800 --> 00:19:52,700
it was a bit of a difference
513
00:19:52,700 --> 00:19:53,533
this year that we've done
514
00:19:53,533 --> 00:19:55,133
was the introduction of basically
515
00:19:55,133 --> 00:19:57,233
leveraging the asset that is Top 100
516
00:19:57,333 --> 00:19:59,866
to the benefit of people that want to work well us
517
00:20:00,066 --> 00:20:01,366
so everyone understands
518
00:20:01,366 --> 00:20:02,966
the reason we're doing these things is so
519
00:20:02,966 --> 00:20:05,500
we can actually provide the service to you
520
00:20:05,500 --> 00:20:08,900
for the free that service that you get right now um
521
00:20:09,066 --> 00:20:12,433
because these things aren't cheap to run and manage
522
00:20:12,933 --> 00:20:15,600
and particularly if you're wanting to get content out
523
00:20:15,666 --> 00:20:18,200
whether it's your writing or um
524
00:20:18,300 --> 00:20:21,666
having a real or a whatever
525
00:20:21,866 --> 00:20:23,566
just inside their knowledge
526
00:20:23,566 --> 00:20:25,400
it cost a lot of money to do these things
527
00:20:25,766 --> 00:20:27,933
exactly right so the
528
00:20:27,933 --> 00:20:29,866
the thing to keep in mind is that we
529
00:20:29,866 --> 00:20:31,600
we've made the decision internally
530
00:20:31,600 --> 00:20:32,200
I think we've
531
00:20:32,200 --> 00:20:34,166
we've said internally for quite a long time
532
00:20:34,166 --> 00:20:35,900
that we wanted to make sure that we followed
533
00:20:35,900 --> 00:20:38,866
like a almost a Michelin star approach yeah
534
00:20:38,866 --> 00:20:40,333
was it when people looked at top 100
535
00:20:40,333 --> 00:20:43,100
they could trust the rankings that they weren't bought
536
00:20:43,100 --> 00:20:45,100
they weren't sold um
537
00:20:45,100 --> 00:20:49,166
and that they were inherently unbiased and we
538
00:20:49,166 --> 00:20:51,066
we stick to that um
539
00:20:51,066 --> 00:20:53,833
and that's where we wanna get to is that oh
540
00:20:54,333 --> 00:20:55,700
even if people work with us
541
00:20:55,700 --> 00:20:57,266
it doesn't necessarily mean that they're gonna
542
00:20:57,266 --> 00:20:58,866
stay where they are they might go down
543
00:20:58,866 --> 00:21:01,166
they might go up in fact you know
544
00:21:01,166 --> 00:21:03,733
looking at some of the data that came back yeah
545
00:21:03,733 --> 00:21:05,200
some of the partners that we've worked with
546
00:21:05,200 --> 00:21:08,166
like they they're going down they're going down um
547
00:21:08,533 --> 00:21:10,766
but the one thing that we're
548
00:21:10,933 --> 00:21:13,466
proud of is the fact that we were honest about that
549
00:21:13,466 --> 00:21:16,466
when we first started working with them and
550
00:21:16,466 --> 00:21:17,966
you know it doesn't happen in every case
551
00:21:17,966 --> 00:21:20,333
but uh when it does
552
00:21:20,333 --> 00:21:21,866
no one's surprised yeah
553
00:21:21,900 --> 00:21:23,800
and the one thing is that they
554
00:21:23,966 --> 00:21:25,633
I I think in the long run
555
00:21:25,700 --> 00:21:27,433
when you think about these types of things
556
00:21:27,700 --> 00:21:29,933
um if you get any ranking from top 100
557
00:21:29,933 --> 00:21:32,000
it's gonna be well deserved yeah
558
00:21:32,000 --> 00:21:34,633
and and that in and of itself is worth
559
00:21:35,133 --> 00:21:36,466
wherever you are in the ranking
560
00:21:36,466 --> 00:21:37,266
is not
561
00:21:37,333 --> 00:21:40,000
necessarily as important as the fact that you're there
562
00:21:40,500 --> 00:21:46,500
um it's so well that's it if you're coming from uh
563
00:21:47,333 --> 00:21:51,166
an England point of view just being there is impressive
564
00:21:51,200 --> 00:21:52,000
absolutely
565
00:21:52,600 --> 00:21:53,800
and there's a few golf courses
566
00:21:53,800 --> 00:21:55,400
I know that will be going in
567
00:21:55,400 --> 00:21:58,200
because they have done some work
568
00:21:58,200 --> 00:22:02,433
or have been rediscovered by a bunch of people who
569
00:22:02,500 --> 00:22:03,500
wander around
570
00:22:04,200 --> 00:22:05,633
playing everything they can
571
00:22:07,333 --> 00:22:08,366
so it's a
572
00:22:09,133 --> 00:22:10,733
it's about respect for
573
00:22:10,733 --> 00:22:12,700
we have a huge amount of respect for the website
574
00:22:12,700 --> 00:22:14,666
and for everyone who uses it
575
00:22:14,933 --> 00:22:15,900
but we can't
576
00:22:15,900 --> 00:22:19,966
we have to find a way of funding it and that's uh
577
00:22:19,966 --> 00:22:21,133
through that commercial site
578
00:22:21,133 --> 00:22:22,900
and that's right yeah
579
00:22:22,900 --> 00:22:25,600
so we can promote the golf courses that uh
580
00:22:25,766 --> 00:22:26,600
it's amazing
581
00:22:26,600 --> 00:22:29,166
we get a lot of golf courses that do approach us
582
00:22:29,166 --> 00:22:31,366
and say can we be ranked
583
00:22:31,366 --> 00:22:33,400
can we get panelists to come and visit
584
00:22:33,600 --> 00:22:36,300
um and honestly
585
00:22:36,300 --> 00:22:38,100
we've had to go back to quite a few of them and say
586
00:22:38,100 --> 00:22:39,200
we have had panelists there
587
00:22:39,200 --> 00:22:40,100
at this point in time
588
00:22:40,100 --> 00:22:42,866
we don't feel that it's right or appropriate for
589
00:22:42,866 --> 00:22:45,066
for for you to get ranked
590
00:22:45,066 --> 00:22:49,100
um and that's a difficult conversation to have
591
00:22:49,100 --> 00:22:51,100
but at the end of the day
592
00:22:51,100 --> 00:22:53,700
um Top 100 is about
593
00:22:54,366 --> 00:22:55,966
it's honestly the best uh
594
00:22:55,966 --> 00:22:57,800
and integrity so yeah
595
00:22:57,800 --> 00:22:59,800
it's a it's one of those um
596
00:22:59,900 --> 00:23:01,900
where it's a it's difficult sometimes
597
00:23:01,900 --> 00:23:04,333
but we we think that in the long run
598
00:23:04,333 --> 00:23:05,300
it'll pay dividends
599
00:23:05,300 --> 00:23:09,866
and it'll just underscore or pin down the fact that
600
00:23:09,933 --> 00:23:11,400
that the rankings can be trusted
601
00:23:11,400 --> 00:23:14,366
and the people that use them and in the industry
602
00:23:14,500 --> 00:23:15,833
they'll know that uh
603
00:23:16,700 --> 00:23:17,566
that we're we're
604
00:23:17,566 --> 00:23:19,500
we're we're men and women of integrity
605
00:23:19,566 --> 00:23:20,866
um something that we
606
00:23:20,866 --> 00:23:22,166
I don't know if we can uh
607
00:23:22,166 --> 00:23:24,366
reveal this yet but something we are doing is
608
00:23:24,366 --> 00:23:26,066
we are bringing out a membership product
609
00:23:26,866 --> 00:23:28,733
and we've got a long list
610
00:23:28,733 --> 00:23:30,800
of things that will be on offer with that product
611
00:23:30,800 --> 00:23:32,500
but it will come out in the New Year
612
00:23:32,933 --> 00:23:34,566
and it's very exciting actually
613
00:23:34,566 --> 00:23:37,266
there's a lot of cool things that will be happening and
614
00:23:37,400 --> 00:23:39,333
and it also allows us to be able to
615
00:23:39,333 --> 00:23:41,133
continue developing the website and creating
616
00:23:41,133 --> 00:23:42,466
the best product we can
617
00:23:42,666 --> 00:23:47,800
and also we're at getting rid of the advertising
618
00:23:48,300 --> 00:23:50,666
yeah so maybe that's a good if there's um
619
00:23:50,900 --> 00:23:52,466
the one thing that we know is like
620
00:23:52,466 --> 00:23:54,666
user experience on the website um
621
00:23:54,666 --> 00:23:56,400
and when you have loads of like
622
00:23:56,566 --> 00:23:58,566
pop UPS or advertisements
623
00:23:58,566 --> 00:23:59,700
or different things like that
624
00:23:59,700 --> 00:24:01,400
the user experience is impacted
625
00:24:01,666 --> 00:24:04,966
and depending on your uh browsing history
626
00:24:04,966 --> 00:24:06,566
and the cookies that you have on your machine
627
00:24:06,566 --> 00:24:09,700
sometimes the advertisements can be uh interesting
628
00:24:10,200 --> 00:24:11,000
ha ha
629
00:24:12,166 --> 00:24:14,800
I I've I've why would you be watching
630
00:24:14,800 --> 00:24:16,466
ha ha if
631
00:24:16,466 --> 00:24:19,700
if you knew how many screenshots I've been sent
632
00:24:19,700 --> 00:24:24,500
ha ha of like why is this showing up on my
633
00:24:24,866 --> 00:24:27,600
you say yeah yeah yeah anyways
634
00:24:29,700 --> 00:24:30,900
clear your browser history
635
00:24:31,333 --> 00:24:32,666
you cannot name names here
636
00:24:32,666 --> 00:24:33,466
that's
637
00:24:33,766 --> 00:24:36,766
if you sent me screenshots of your browser
638
00:24:36,766 --> 00:24:38,533
and some of the stuff that's showing up
639
00:24:38,533 --> 00:24:41,100
on your website um yeah anyways
640
00:24:41,200 --> 00:24:44,266
moving on swiftly the the fact is that uh
641
00:24:44,333 --> 00:24:47,366
we wanna make sure that we're working with uh
642
00:24:47,366 --> 00:24:49,200
the best brands uh
643
00:24:49,700 --> 00:24:51,166
top 100 from a Commercial Point of view
644
00:24:51,166 --> 00:24:52,700
did a massive like uh
645
00:24:52,766 --> 00:24:53,566
survey
646
00:24:53,800 --> 00:24:56,300
and we got hundreds and hundreds and hundreds of
647
00:24:56,300 --> 00:24:59,166
responses and the
648
00:24:59,700 --> 00:25:01,900
the information that came out of that was spectacular
649
00:25:01,900 --> 00:25:04,400
so the type of people that we have coming to the site
650
00:25:04,500 --> 00:25:05,900
how they're using the site
651
00:25:06,100 --> 00:25:07,500
uh their demographics
652
00:25:07,500 --> 00:25:08,566
where they live uh
653
00:25:08,566 --> 00:25:09,966
what they spend on golf
654
00:25:10,533 --> 00:25:11,900
uh what they're interested in
655
00:25:11,900 --> 00:25:14,066
all of that will feed into uh
656
00:25:14,066 --> 00:25:16,400
what we will be doing for content
657
00:25:16,533 --> 00:25:18,433
kind of into next year
658
00:25:18,533 --> 00:25:22,400
can we divulge a few numbers or just like a few
659
00:25:22,400 --> 00:25:25,800
like interesting little bits rather than yeah
660
00:25:25,800 --> 00:25:26,733
so uh
661
00:25:26,733 --> 00:25:28,366
some of the stuff that came out of that
662
00:25:28,366 --> 00:25:30,700
um so
663
00:25:30,900 --> 00:25:31,600
I think
664
00:25:31,600 --> 00:25:35,366
almost 100% of the people that returned the survey
665
00:25:35,366 --> 00:25:37,833
were using the website to plan golf trips
666
00:25:38,400 --> 00:25:40,333
and we had always known that
667
00:25:40,333 --> 00:25:42,166
I think um
668
00:25:42,166 --> 00:25:43,100
just inherently
669
00:25:43,100 --> 00:25:45,133
because it's probably how we came to the website
670
00:25:45,133 --> 00:25:46,900
as well um
671
00:25:47,166 --> 00:25:48,466
but what's also interesting is
672
00:25:48,466 --> 00:25:50,000
once you dive down into those numbers
673
00:25:50,000 --> 00:25:51,500
the majority of them
674
00:25:51,500 --> 00:25:53,866
are taking multiple golf trips per year
675
00:25:54,100 --> 00:25:55,600
so 2 to 3
676
00:25:55,700 --> 00:25:58,166
and the majority of them are spending not hundreds
677
00:25:58,166 --> 00:25:58,900
but thousands
678
00:25:58,900 --> 00:26:01,700
if not tens of thousands a year on golf travel
679
00:26:02,000 --> 00:26:03,966
so you have a massive
680
00:26:03,966 --> 00:26:05,000
captive audience
681
00:26:05,000 --> 00:26:07,766
of individuals who are using the website
682
00:26:08,200 --> 00:26:11,833
regularly to plan trips
683
00:26:12,266 --> 00:26:14,933
I've got some budgets and they have serious budgets
684
00:26:14,933 --> 00:26:17,733
yeah so the other thing that came out too is that like
685
00:26:17,733 --> 00:26:20,266
a lot of them are planning on buying either equipment
686
00:26:20,266 --> 00:26:21,266
or
687
00:26:23,100 --> 00:26:25,633
luggage or um
688
00:26:25,966 --> 00:26:27,433
upgrading clothing
689
00:26:27,733 --> 00:26:29,666
whatever it might be for these types of trips
690
00:26:29,666 --> 00:26:30,800
so inherently like when you
691
00:26:30,800 --> 00:26:31,300
take a trip
692
00:26:31,300 --> 00:26:34,066
you tend to spend not just on the airplane tickets
693
00:26:34,066 --> 00:26:36,166
the hotels and the meals and the golf
694
00:26:36,166 --> 00:26:38,400
but you also buy shoes and clubs
695
00:26:38,400 --> 00:26:39,166
and a new bag
696
00:26:39,166 --> 00:26:41,766
and bits and pieces that you've all been putting off
697
00:26:41,933 --> 00:26:44,100
so I think what we've come
698
00:26:44,100 --> 00:26:47,533
come to the conclusion of is that Top 100 golf courses
699
00:26:47,533 --> 00:26:49,266
rankings is what we do
700
00:26:49,300 --> 00:26:51,100
but the motive for doing it is actually
701
00:26:51,100 --> 00:26:53,066
to cater to a travelling golfer
702
00:26:53,366 --> 00:26:57,900
and that's given us a little bit of a new idea
703
00:26:58,333 --> 00:26:59,566
about the tack that we can take
704
00:26:59,566 --> 00:27:00,566
moving forward
705
00:27:01,100 --> 00:27:03,466
so rankings will still play an integral role
706
00:27:03,466 --> 00:27:04,966
but the reason why we do rankings
707
00:27:04,966 --> 00:27:06,800
is probably shifted a little bit
708
00:27:06,800 --> 00:27:09,966
as opposed to just being bucket list tickers
709
00:27:10,766 --> 00:27:15,366
it's become the the foundation for helping people
710
00:27:15,466 --> 00:27:17,233
find their next golf experience
711
00:27:18,066 --> 00:27:19,300
it said
712
00:27:20,733 --> 00:27:22,666
just talking about clothing for a bit
713
00:27:23,333 --> 00:27:24,466
um do you know I lost 3
714
00:27:24,466 --> 00:27:26,500
I don't actually have a pair of golf shoes right now
715
00:27:26,800 --> 00:27:28,866
I've lost 3 pairs this year
716
00:27:28,933 --> 00:27:30,500
because I've been traveling so much
717
00:27:30,500 --> 00:27:32,666
and I've been picking up my stuff and trying to like
718
00:27:32,966 --> 00:27:35,600
I've had all my filming gear and everything with me
719
00:27:35,600 --> 00:27:38,000
and I'm just like ram everything into my golf bag
720
00:27:38,000 --> 00:27:40,133
and I'm jumping in a car to get a plane or get a
721
00:27:40,133 --> 00:27:42,066
whatever and I've just every
722
00:27:42,066 --> 00:27:44,166
I've lost three pairs of golf shoes this year
723
00:27:44,166 --> 00:27:44,800
well you
724
00:27:44,800 --> 00:27:46,600
you played quite well when we were in Brazil
725
00:27:46,600 --> 00:27:48,133
in your uh your granddad
726
00:27:48,133 --> 00:27:49,466
what did they did the the
727
00:27:49,466 --> 00:27:50,666
the New Balance ones you have
728
00:27:50,666 --> 00:27:50,966
oh yeah
729
00:27:50,966 --> 00:27:51,566
just yeah
730
00:27:51,566 --> 00:27:54,566
well I've now recently been playing just in trainers
731
00:27:55,133 --> 00:27:58,966
because I know that's sacrilege in a fine club but um
732
00:27:59,933 --> 00:28:01,533
when you play a lot of links golf and things
733
00:28:01,533 --> 00:28:02,966
you don't actually need the spikes
734
00:28:02,966 --> 00:28:04,300
no it's not slippy under foot
735
00:28:04,300 --> 00:28:05,000
yeah um
736
00:28:05,000 --> 00:28:07,500
and actually I've played quite well
737
00:28:07,500 --> 00:28:08,866
yeah it's ridiculous
738
00:28:08,866 --> 00:28:10,100
I don't know why anyway
739
00:28:10,100 --> 00:28:10,766
it's so stupid
740
00:28:10,766 --> 00:28:12,566
the fact that I don't even have a pair of golf shoes
741
00:28:12,566 --> 00:28:14,966
well we're heading to the PGA show and uh
742
00:28:14,966 --> 00:28:16,166
maybe they'll give me a free pair
743
00:28:16,200 --> 00:28:17,166
free pair yeah
744
00:28:17,166 --> 00:28:17,733
somewhere
745
00:28:17,733 --> 00:28:19,900
or we can get you some really bling American ones with
746
00:28:19,900 --> 00:28:20,700
like uh
747
00:28:20,800 --> 00:28:22,200
American flags bald eagles
748
00:28:22,200 --> 00:28:23,966
and like gold glitter or something like that
749
00:28:23,966 --> 00:28:25,600
I've got a friend of mine
750
00:28:25,666 --> 00:28:29,133
uh a Presswick member who has
751
00:28:29,133 --> 00:28:30,700
this is no no joke
752
00:28:30,733 --> 00:28:31,900
the worst golf shoes
753
00:28:31,900 --> 00:28:34,066
but the best golf shoes I've ever seen in my life
754
00:28:34,366 --> 00:28:35,166
he's uh
755
00:28:35,166 --> 00:28:40,366
plays off like two great great guy and uh he has furry
756
00:28:41,566 --> 00:28:43,966
leopard print golf shoes
757
00:28:44,566 --> 00:28:45,900
goodness me they're
758
00:28:45,900 --> 00:28:47,700
and they're they're high soles as well
759
00:28:47,700 --> 00:28:49,000
they're absolutely wild
760
00:28:49,800 --> 00:28:51,500
they're absolutely wild
761
00:28:52,866 --> 00:28:54,766
for a Prestwick member I thought they were a bit fiery
762
00:28:54,766 --> 00:28:56,500
but I thought it was quite funny
763
00:28:56,500 --> 00:28:57,600
yeah hahaha
764
00:28:58,466 --> 00:29:00,000
some of the big bling clubs in uh
765
00:29:00,000 --> 00:29:01,400
in Vegas you might get away with those
766
00:29:01,400 --> 00:29:01,900
yeah yeah
767
00:29:01,900 --> 00:29:02,700
but uh
768
00:29:03,100 --> 00:29:04,666
done at the whizley or something ha ha
769
00:29:07,500 --> 00:29:09,333
the Wiz Khalifa um
770
00:29:09,333 --> 00:29:10,000
it yeah
771
00:29:10,000 --> 00:29:13,266
so it's a it's one of those things it's
772
00:29:13,300 --> 00:29:16,900
there's a lot of people who I think would benefit
773
00:29:16,933 --> 00:29:18,666
if you're in the game
774
00:29:18,666 --> 00:29:21,300
from being able to see our survey that we did
775
00:29:21,900 --> 00:29:23,100
um how many people do you reckon
776
00:29:23,100 --> 00:29:24,766
are gonna come onto the website this year
777
00:29:24,766 --> 00:29:26,133
and we will have well
778
00:29:26,133 --> 00:29:27,133
I mean I think we
779
00:29:27,133 --> 00:29:28,266
we get rid around
780
00:29:28,266 --> 00:29:32,233
I think the last year is about 30 million page views um
781
00:29:32,400 --> 00:29:33,933
near enough 1 million unique visitors
782
00:29:33,933 --> 00:29:34,866
I believe uh
783
00:29:34,866 --> 00:29:37,200
without much of a push um
784
00:29:37,200 --> 00:29:39,700
and then it's the returning visitors uh
785
00:29:39,700 --> 00:29:41,100
because once you you
786
00:29:41,100 --> 00:29:42,800
once you've kind of been bitten by that
787
00:29:42,800 --> 00:29:45,133
like golf travel bug like you
788
00:29:45,133 --> 00:29:47,566
you just keep on going um
789
00:29:47,933 --> 00:29:49,400
I know for me personally
790
00:29:50,133 --> 00:29:51,466
like growing up in Canada
791
00:29:51,500 --> 00:29:53,733
just travel is a part of life uh
792
00:29:53,733 --> 00:29:55,300
you put on a lot of miles uh
793
00:29:55,300 --> 00:29:56,766
cause it's such a big place
794
00:29:56,900 --> 00:29:57,466
and kind of
795
00:29:57,466 --> 00:29:58,800
the clubs are always in the back of the car
796
00:29:58,800 --> 00:30:00,433
then you just stop at the next
797
00:30:00,500 --> 00:30:02,400
town or village that you kind of cross
798
00:30:02,700 --> 00:30:03,766
wherever you stop for the night
799
00:30:03,766 --> 00:30:04,666
you kind of think well
800
00:30:04,666 --> 00:30:06,400
I'll go and play there uh
801
00:30:06,400 --> 00:30:07,600
but when I came to the UK
802
00:30:07,600 --> 00:30:10,866
there's so much golf in such a small area
803
00:30:11,000 --> 00:30:12,766
that it's not just about playing what's available
804
00:30:12,766 --> 00:30:13,900
you actually have a choice
805
00:30:13,966 --> 00:30:15,566
do you wanna go here or there
806
00:30:15,633 --> 00:30:17,733
and that's where top 100 for me was like
807
00:30:17,733 --> 00:30:18,566
really important
808
00:30:18,566 --> 00:30:22,566
because I had the confidential guide um
809
00:30:23,066 --> 00:30:25,100
had a couple of older books that were written
810
00:30:25,100 --> 00:30:27,700
Donald Steel had one book that he wrote about the
811
00:30:27,700 --> 00:30:29,700
the links golf courses of Britain and Ireland
812
00:30:29,700 --> 00:30:30,266
I had that
813
00:30:30,266 --> 00:30:32,500
the confidential guide and a couple of others
814
00:30:32,500 --> 00:30:33,600
Frank Panic had had
815
00:30:33,600 --> 00:30:35,133
written a couple books that were kind of
816
00:30:35,133 --> 00:30:36,266
in the boot of the car
817
00:30:36,300 --> 00:30:38,066
and every time I would go somewhere new for work
818
00:30:38,066 --> 00:30:39,766
or for whatever it was holiday
819
00:30:39,800 --> 00:30:41,666
I would just kind of like take them out
820
00:30:41,666 --> 00:30:42,333
take a look at them
821
00:30:42,333 --> 00:30:44,800
and then read about whatever course was nearby
822
00:30:45,000 --> 00:30:48,766
and yeah then top 100 just kind of filled that
823
00:30:48,766 --> 00:30:50,433
filled that void after a while
824
00:30:50,600 --> 00:30:54,200
so it it's one of those where I think yeah
825
00:30:54,200 --> 00:30:56,800
distilled all those books into a website
826
00:30:56,800 --> 00:30:59,666
website into your phone exactly
827
00:30:59,866 --> 00:31:01,566
and and now we're at the point where
828
00:31:01,566 --> 00:31:01,966
I think
829
00:31:01,966 --> 00:31:06,200
we have a clear understanding of what our users
830
00:31:06,533 --> 00:31:09,966
want from us and we're just gonna get better at
831
00:31:09,966 --> 00:31:10,466
hopefully
832
00:31:10,466 --> 00:31:13,333
catering to that audience and delivering on that uh
833
00:31:13,333 --> 00:31:15,966
along with hopefully um
834
00:31:16,066 --> 00:31:18,700
doing a little bit better on content
835
00:31:18,700 --> 00:31:20,200
I think this year is a big I mean
836
00:31:20,200 --> 00:31:23,533
social media went mad this year for us um
837
00:31:23,533 --> 00:31:25,400
I think we probably doubled or
838
00:31:25,400 --> 00:31:26,066
or a bit better
839
00:31:26,066 --> 00:31:29,200
the amount of followers we had across the channels um
840
00:31:29,266 --> 00:31:31,366
which was really good no small part to
841
00:31:31,366 --> 00:31:33,566
to you and the help that you've given on
842
00:31:33,566 --> 00:31:35,866
on social media and then all of the
843
00:31:35,866 --> 00:31:38,033
the stuff that we've leveraged from the website
844
00:31:38,166 --> 00:31:42,300
but the the ability to now cater to a captive audience
845
00:31:42,300 --> 00:31:44,666
and give them what they are looking for
846
00:31:44,700 --> 00:31:46,466
with the insight that they've given us
847
00:31:46,700 --> 00:31:47,866
that's exciting prospect for us
848
00:31:47,866 --> 00:31:48,166
so yeah
849
00:31:48,166 --> 00:31:49,900
something I'm looking forward to in the New Year
850
00:31:50,533 --> 00:31:51,666
I think um
851
00:31:52,566 --> 00:31:54,700
is there anything that's happening next year
852
00:31:54,700 --> 00:31:56,300
that we would like to talk about
853
00:31:56,300 --> 00:31:57,400
I'm trying to think of
854
00:31:57,400 --> 00:31:58,933
we've got a lot going on next year
855
00:31:58,933 --> 00:32:01,100
but it's all kind of happening early on in the year
856
00:32:01,800 --> 00:32:03,133
um but because we've
857
00:32:03,133 --> 00:32:06,533
we've covered the membership yep
858
00:32:06,533 --> 00:32:08,566
we've got an exciting new membership product
859
00:32:08,566 --> 00:32:10,466
but we don't want to delve too deep
860
00:32:10,466 --> 00:32:11,533
because we haven't finalized
861
00:32:11,533 --> 00:32:13,166
all the things around it yet
862
00:32:13,866 --> 00:32:15,500
um we've got
863
00:32:17,133 --> 00:32:18,133
oh God trip planner
864
00:32:18,133 --> 00:32:19,266
a trip planner sorry
865
00:32:19,300 --> 00:32:20,666
I went absolutely dumb there
866
00:32:20,666 --> 00:32:23,733
I just lost every single thought in my brain for a sec
867
00:32:23,733 --> 00:32:25,500
do you know when you just go completely numb
868
00:32:25,500 --> 00:32:26,000
yeah yeah
869
00:32:26,000 --> 00:32:27,466
just like wow
870
00:32:27,933 --> 00:32:29,400
anyway it's been a long few days
871
00:32:29,400 --> 00:32:30,800
I have to admit to you guys
872
00:32:30,800 --> 00:32:32,566
it's been a long few days and
873
00:32:32,566 --> 00:32:34,866
but the you got the trip planner
874
00:32:34,866 --> 00:32:36,733
and they're both coming out early on in the year
875
00:32:36,733 --> 00:32:37,700
and should be yeah yeah
876
00:32:37,700 --> 00:32:39,166
definitely early on in the New Year
877
00:32:39,166 --> 00:32:41,666
and then we'll refine the reviews
878
00:32:41,733 --> 00:32:42,700
and then
879
00:32:42,700 --> 00:32:44,666
it's all quite exciting for the start of the year
880
00:32:44,666 --> 00:32:45,566
so keep a
881
00:32:45,566 --> 00:32:49,233
keep a note to the website over the next five months
882
00:32:49,300 --> 00:32:50,300
yeah we're hoping to
883
00:32:50,300 --> 00:32:51,900
I think travel wise uh
884
00:32:51,900 --> 00:32:53,833
I think content wise as well
885
00:32:54,000 --> 00:32:56,133
we're we're have some
886
00:32:56,133 --> 00:32:58,800
some help that we're we're bringing in to
887
00:32:58,800 --> 00:33:01,066
to try and up our game a little bit
888
00:33:01,066 --> 00:33:01,766
oh big time
889
00:33:01,766 --> 00:33:04,100
it's exciting content um
890
00:33:04,100 --> 00:33:07,400
and video particularly so hopefully you'll get to uh
891
00:33:07,400 --> 00:33:09,200
well you'll probably see a lot more of James
892
00:33:09,200 --> 00:33:12,000
a little bit more of me and I feel sorry for you guys
893
00:33:12,000 --> 00:33:13,766
yeah but I think
894
00:33:13,766 --> 00:33:15,566
and you also get to meet some of the other
895
00:33:15,566 --> 00:33:18,600
the members of the the Top 100 team as we uh
896
00:33:19,300 --> 00:33:21,133
we travel through the UK and uh
897
00:33:21,133 --> 00:33:25,033
the US so I think stateside um
898
00:33:26,200 --> 00:33:28,566
I don't think anything's been finalized yet
899
00:33:28,566 --> 00:33:30,100
but uh
900
00:33:30,600 --> 00:33:34,000
chances are we'll be back in Florida for the PGA Show
901
00:33:34,333 --> 00:33:35,133
uh
902
00:33:35,300 --> 00:33:37,866
a sneaky trip to South Carolina
903
00:33:38,133 --> 00:33:40,133
uh to try and uh
904
00:33:40,133 --> 00:33:41,066
see some of the
905
00:33:41,066 --> 00:33:43,700
the new courses in the hot bed that is Aiken
906
00:33:43,966 --> 00:33:46,400
so we're we're working on that currently uh
907
00:33:46,400 --> 00:33:48,300
but that looks like quite promising
908
00:33:48,300 --> 00:33:49,900
it's gonna be a good week of
909
00:33:49,900 --> 00:33:51,900
of golf um
910
00:33:52,400 --> 00:33:55,633
and then we've got some stuff on the continent
911
00:33:56,300 --> 00:33:58,566
uh and a few road trips here and there uh
912
00:33:58,566 --> 00:34:00,700
and then of course we should mention Lockhart uh
913
00:34:00,700 --> 00:34:03,666
the other side of kind of the sister company that uh
914
00:34:03,700 --> 00:34:06,066
works with with Top 100 um
915
00:34:06,533 --> 00:34:08,200
that's just going from strength to strength big time
916
00:34:08,200 --> 00:34:10,033
it's been an amazing
917
00:34:10,966 --> 00:34:13,500
I'm not involved with Lockhart um
918
00:34:13,900 --> 00:34:15,100
I don't get uh
919
00:34:15,100 --> 00:34:17,166
I don't get involved with it um
920
00:34:17,566 --> 00:34:20,100
just because I've got my hands full with Top 100
921
00:34:20,266 --> 00:34:23,300
but uh they are complementary companies
922
00:34:23,300 --> 00:34:26,166
and are very closely aligned
923
00:34:26,466 --> 00:34:27,900
but I mean it's
924
00:34:27,900 --> 00:34:29,133
it's just going from strength to strength
925
00:34:29,133 --> 00:34:30,133
the number of the events
926
00:34:30,133 --> 00:34:32,266
the calibre of the events the number of members
927
00:34:33,366 --> 00:34:35,333
it's incredible that's something we didn't talk about
928
00:34:35,333 --> 00:34:37,766
we do we are doing a number of events next year
929
00:34:37,766 --> 00:34:38,933
to be able to
930
00:34:38,933 --> 00:34:42,366
so keep an eye out on the website or on the socials
931
00:34:42,366 --> 00:34:45,600
cause we'll be at everyone's welcome uh
932
00:34:45,600 --> 00:34:47,466
to enter we'll be doing uh
933
00:34:48,200 --> 00:34:49,400
smallish groups
934
00:34:49,400 --> 00:34:52,600
and then trying to bring in new raiders
935
00:34:52,600 --> 00:34:54,000
and rankers from those groups
936
00:34:54,000 --> 00:34:56,933
to develop the depth of knowledge with
937
00:34:56,933 --> 00:34:58,866
throughout the countries yep
938
00:34:58,866 --> 00:35:00,500
and which is exciting because
939
00:35:00,500 --> 00:35:02,500
you also get to play some really good golf courses
940
00:35:02,500 --> 00:35:04,300
for good value yeah
941
00:35:04,300 --> 00:35:07,400
we we very much turn around to the golf clubs and say
942
00:35:07,400 --> 00:35:09,300
we are not making money off events
943
00:35:09,800 --> 00:35:12,666
we want you to we wanna bring people here
944
00:35:12,666 --> 00:35:14,700
so they experience your amazing golf course
945
00:35:14,766 --> 00:35:17,100
and we're gonna talk about it in a big group
946
00:35:17,300 --> 00:35:17,866
and the golf
947
00:35:17,866 --> 00:35:19,533
courses have actually been very kind to us
948
00:35:19,533 --> 00:35:21,966
and it's allowed a lot of people to play golf courses
949
00:35:21,966 --> 00:35:23,300
that maybe they wouldn't have been able to
950
00:35:23,300 --> 00:35:26,166
put the money up for those golf courses or yeah
951
00:35:26,400 --> 00:35:28,333
and uh get them involved in top 100
952
00:35:28,333 --> 00:35:30,000
so it's quite good fun so yeah
953
00:35:30,000 --> 00:35:31,333
looking forward to that I think we
954
00:35:31,333 --> 00:35:34,566
we did well in England this past year uh
955
00:35:34,566 --> 00:35:36,300
we'll we'll look to do a couple of more
956
00:35:36,300 --> 00:35:37,966
I think for England this year
957
00:35:37,966 --> 00:35:40,133
we're probably set uh
958
00:35:40,133 --> 00:35:43,366
we'll let the the work that we did this last year
959
00:35:43,366 --> 00:35:46,800
will build on that in 2026 um
960
00:35:46,800 --> 00:35:48,533
and then maybe back in 2027
961
00:35:48,533 --> 00:35:49,500
we'll start to look at
962
00:35:49,500 --> 00:35:51,266
there's just natural attrition to
963
00:35:51,266 --> 00:35:52,566
people's lives change and move on
964
00:35:52,566 --> 00:35:54,466
and priorities change etcetera etcetera
965
00:35:54,600 --> 00:35:55,800
so uh
966
00:35:55,800 --> 00:35:57,866
2026 we probably look like we're
967
00:35:57,866 --> 00:35:59,166
we're more or less set for
968
00:35:59,166 --> 00:36:00,033
for England
969
00:36:00,200 --> 00:36:03,233
but I think we'll be looking further up north Scotland
970
00:36:03,466 --> 00:36:03,900
yeah good
971
00:36:03,900 --> 00:36:05,600
we'll be doing a few up my way
972
00:36:05,600 --> 00:36:07,466
yeah and then if we can get over to
973
00:36:07,466 --> 00:36:09,433
to Ireland I still have
974
00:36:10,733 --> 00:36:14,000
I would say I've got bits and pieces of Ireland to
975
00:36:14,000 --> 00:36:16,166
to knock off but again
976
00:36:16,166 --> 00:36:18,300
spending the better part of two months
977
00:36:18,400 --> 00:36:20,666
almost three months in Ireland this year
978
00:36:20,900 --> 00:36:21,700
um
979
00:36:22,466 --> 00:36:24,866
that that helped fill a lot of those holes
980
00:36:24,866 --> 00:36:27,066
and see a lot of golf not just the top tier stuff
981
00:36:27,066 --> 00:36:31,900
but down in kind of the the 30 to 75 kind of ranking
982
00:36:32,000 --> 00:36:33,100
so yeah
983
00:36:33,100 --> 00:36:34,533
but it'd be really good to do some
984
00:36:34,533 --> 00:36:36,666
some more in Ireland um
985
00:36:37,166 --> 00:36:39,000
so yeah looking forward to
986
00:36:39,000 --> 00:36:40,433
to that um
987
00:36:40,666 --> 00:36:44,233
Scotland and Ireland this year with the events superb
988
00:36:44,333 --> 00:36:45,800
um I think that's everything
989
00:36:46,333 --> 00:36:47,666
um we've had a big year
990
00:36:48,200 --> 00:36:49,500
you've done a lot of work
991
00:36:49,666 --> 00:36:50,733
done a lot of work yeah
992
00:36:50,733 --> 00:36:52,533
and you've done a great job with it
993
00:36:52,533 --> 00:36:57,066
and the website's the best place I've seen it ever
994
00:36:57,733 --> 00:36:58,500
and yeah
995
00:36:58,500 --> 00:37:00,533
and we'll keep on building on that and going from it
996
00:37:00,533 --> 00:37:01,500
we got lots of I
997
00:37:01,500 --> 00:37:03,833
I think that's the thing is that it's uh
998
00:37:04,100 --> 00:37:05,866
you know you and I can come on and talk about this
999
00:37:05,866 --> 00:37:09,500
but we do have a a great team behind us uh
1000
00:37:09,566 --> 00:37:11,366
David makes that all possible
1001
00:37:11,500 --> 00:37:12,200
um yeah
1002
00:37:12,200 --> 00:37:13,766
sure he
1003
00:37:13,966 --> 00:37:15,733
he's an amazing uh
1004
00:37:15,733 --> 00:37:18,833
amazing guy to work with and to work for um
1005
00:37:19,100 --> 00:37:22,600
along with the the board etcetera all of that that uh
1006
00:37:23,200 --> 00:37:25,600
don't really have to deal too much with
1007
00:37:25,600 --> 00:37:27,600
because they let you crack on and
1008
00:37:27,600 --> 00:37:29,433
and do the work that they've given you to do
1009
00:37:29,533 --> 00:37:30,966
so that's been that's really good
1010
00:37:30,966 --> 00:37:33,466
so shout out to them and a big thanks for
1011
00:37:33,466 --> 00:37:35,900
for making this all possible um
1012
00:37:35,900 --> 00:37:38,300
but then also internally uh
1013
00:37:38,733 --> 00:37:40,400
we've got Rob we've got Robert
1014
00:37:40,400 --> 00:37:41,966
we've got Matt we've got Thomas
1015
00:37:41,966 --> 00:37:44,066
we've got Cody um
1016
00:37:44,166 --> 00:37:47,333
Luke will be starting with us in the New Year um
1017
00:37:47,333 --> 00:37:49,666
and then we've got a couple of other guys that uh
1018
00:37:49,666 --> 00:37:51,800
help us out ad hoc uh
1019
00:37:51,800 --> 00:37:53,166
they know who they are um
1020
00:37:53,166 --> 00:37:56,200
but their additions to to the team have all been very
1021
00:37:56,200 --> 00:37:59,166
very good and and have made it what it is
1022
00:37:59,166 --> 00:38:03,400
so although sometimes people hear from us and see us um
1023
00:38:03,400 --> 00:38:06,200
we're just a small part of a really competent team that
1024
00:38:06,200 --> 00:38:09,466
that gets a lot of work done so uh
1025
00:38:09,466 --> 00:38:10,600
yeah exciting
1026
00:38:10,600 --> 00:38:12,966
exciting to be a part of it and play a small role
1027
00:38:13,133 --> 00:38:15,333
that would have been a great Oscars acceptance speech
1028
00:38:15,333 --> 00:38:16,133
hahaha
1029
00:38:16,800 --> 00:38:19,000
I didn't even pull out that note or anything for my
1030
00:38:19,533 --> 00:38:20,400
Bill but that was yeah
1031
00:38:20,400 --> 00:38:21,866
you know who you are so yeah
1032
00:38:21,866 --> 00:38:22,966
well thank you very much guys
1033
00:38:22,966 --> 00:38:25,266
and all the work that you put in has been brilliant
1034
00:38:25,266 --> 00:38:26,600
and helped us all uh
1035
00:38:26,666 --> 00:38:28,966
helped the top 100 to grow where we are now
1036
00:38:28,966 --> 00:38:30,500
which is fantastic
1037
00:38:30,666 --> 00:38:33,800
and we'll see you all in the New Year
1038
00:38:33,800 --> 00:38:35,233
and you'll hear from us in the New Year
1039
00:38:35,266 --> 00:38:36,900
we might be doing something a wee bit different
1040
00:38:36,900 --> 00:38:37,866
over the New Year
1041
00:38:37,866 --> 00:38:40,266
cause there hasn't been many days off
1042
00:38:41,200 --> 00:38:44,366
there's a lot of work been going on and around
1043
00:38:44,366 --> 00:38:45,133
the podcast
1044
00:38:45,133 --> 00:38:47,433
where I've been working on something in the background
1045
00:38:47,866 --> 00:38:48,733
might be a bit of fun
1046
00:38:48,733 --> 00:38:51,000
just to see if you guys would enjoy
1047
00:38:51,900 --> 00:38:54,400
it's essentially an audiobook and
1048
00:38:54,400 --> 00:38:56,466
but of great golf architects
1049
00:38:56,466 --> 00:38:58,866
so we're gonna test that out over the New Year
1050
00:38:58,866 --> 00:39:00,166
give you something to listen to
1051
00:39:00,166 --> 00:39:02,900
but I think we've earned a well deserved couple
1052
00:39:02,900 --> 00:39:05,900
weeks of not running around
1053
00:39:05,933 --> 00:39:08,666
ha ha ha rubbing eggnog ha ha ha
1054
00:39:09,466 --> 00:39:10,200
so uh
1055
00:39:10,200 --> 00:39:12,733
thank you very much all of you have a great Christmas
1056
00:39:12,733 --> 00:39:14,500
have a great New Year and uh
1057
00:39:14,500 --> 00:39:15,566
thank you very much Jasper
1058
00:39:15,566 --> 00:39:18,133
thank you James for having me and uh yeah
1059
00:39:18,133 --> 00:39:21,166
I think that's us till next year sounds good
1060
00:39:21,500 --> 00:39:22,066
top 100
1061
00:39:22,066 --> 00:39:24,600
Golf courses.com has set the standard for golfers
1062
00:39:24,600 --> 00:39:27,766
worldwide and now you can wear that standard proudly
1063
00:39:27,900 --> 00:39:30,000
premium apparel and exclusive gear
1064
00:39:30,000 --> 00:39:31,800
for those who truly know the game
1065
00:39:32,133 --> 00:39:34,666
shop now at Top 100 Golf courses.com
